Privacy Policy

Last Revised: September 9, 2012

This privacy policy ("Policy") explains how personal information is collected, used, and disclosed by SmartShoppr, Inc., doing business as Sift ("Sift", "we" or "us"), when you access the Siftshopping web site at www.siftshopping.com (the "Site") or interact with the Sift mobile applications ("Mobile Apps", along with the Site, the "Services"). If you do not agree to the terms of this Policy, please do not use the Services.

We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was revised. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used. Your continued use of the Services following the posting of changes to these terms will mean you accept those changes.


We take your privacy seriously. We are providing this Policy to inform you of our policies and procedures regarding the collection, use and disclosure of information on our Service. We also want to inform you about your choices regarding information. If you have any questions or concerns, please let us know (see "How to contact us" section below).

1. How we collect information

We collect information in four basic ways:

2. What information we collect and how we use it

3. Sharing of your information

  1. Sift Users. When you register through the Services and submit Personal Information to create a profile or visual collection, other Sift users will see your name. If you have choose to link your SNS account (e.g., Facebook or Twitter) to your user account, other Sift users will be able to see your SNS profile photo. If you choose to provide additional Personal Information in your profile, Sift users will see such additional Personal Information, including, but not limited to, your photo, location, and biography. Providing additional Personal Information is voluntary and should correlate with the degree of interaction you want to have with Sift users. We recommend that you guard and refrain from disclosing any information you consider sensitive and confidential.
  2. Aggregate Information and Non-Identifying Information. We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling, advertising and marketing and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.
  3. Service Providers. We may employ third party companies and individuals to facilitate the Services, to provide the Services on our behalf, to perform Services-related services (e.g., maintenance services, database management, web analytics and improvement of the Services’ features) or to assist us in analyzing how our Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  4. Social Networking Sites. We may share the information in your SmartShoppr account (including your Personal Information) with the SNSs that you have linked to your SmartShoppr account. These third parties have access to your Personal Information only for this purpose (unless the SNS has received your Personal Information independently of the Service) and not for other purposes.

    • Facebook Connect and Twitter. We allow users to link their Facebook and Twitter accounts to the Services. Users can then post recent activity on our Services back to their Facebook and Twitter accounts. You will be prompted to decide whether or not your activity on the Services will be shared and disclosed on your Facebook/Twitter service. You can disable the foregoing feature at any time by logging into your profile and selecting the option to disable Facebook Connect and/or Twitter. Further, you may be able to edit your privacy settings for the content that you post which appears on Facebook/Twitter by making selections in your "Privacy" settings via the Services.
  5. Compliance with Laws and Law Enforcement. Sift cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We can disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process including, but not limited to, subpoenas, to protect the property and rights of Sift or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity.
  6. Business Transfers. Sift may sell, divest, transfer, assign, share or otherwise engage in a transaction that involves, some or all of our assets, including any or all of the information described in this Policy, in the course of a corporate divestiture, merger, acquisition, joint venture, bankruptcy, dissolution, reorganization, or any other similar transaction or proceeding.

4. Your choices regarding information

You have several choices regarding the use of information on the Services:

  1. Email Communications and Mobile Notifications. If you decide at any time that you no longer wish to receive email or mobile communications from us, please update your "notifications" preferences in your account settings.
  2. Cookies. If you decide at any time that you no longer wish to accept cookies from the Services for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services. If you have any questions about how to disable or modify cookies, please let us know at the contact information provided below.
  3. De-Linking SNS. If you decide at any time that you no longer wish to have your SNS account (e.g., Facebook or Twitter) linked to your Sift account, then you may de-link the SNS account in the "account" section in your account settings.
  4. De-Linking Email. If you decide at any time that you no longer wish to have your email account (e.g., Google, Yahoo, AOL or Hotmail) linked to your Sift account, then you may link the email account in the "account" section in your account settings.
  5. Changing or Deleting Your Information. All users may review, update, correct or delete the Personal Information in their user account (including any imported contacts) by contacting us or by editing their profile via the Services. If you completely delete all of your Personal Information, then your user account may become deactivated. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

5. Links to other sites and services

The Services contain links to other third-party websites and online services. If you choose to visit another website or online service by clicking on a link, you will be directed to that third party’s website or online service. The fact that we may link to a website or online service is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites and online services, and these third parties may place their own cookies or other files on your computer and collect data or solicit Personal Information and Non-Identifying Information from you. Other sites and online services follow different rules regarding the collection, use and/or disclosure of Personal Information and Non-Identifying Information. We encourage you to read the privacy policies or statements of the other websites or online services you visit before providing any information or using such websites or services.

6. How we store and protect information

  1. Information Security. We care about the security of your information. We use commercially reasonable safeguards to preserve the integrity and security of information collected and maintained through the Services. However, we cannot ensure or warrant the security of any information you provide to us or guarantee that information on the Services may not be accessed, disclosed, altered, or destroyed by unauthorized persons.
  2. Phishing. Identity theft and the practice currently known as "phishing" are of great concern to Sift. Safeguarding information to help protect you from identity theft is a top priority. We do not request your credit card information, login information, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission's website.
  3. Breach Notification. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Services in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
  4. International Transfer. Your information may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to us, Sift transfers Personal Information to the United States and processes it there. Your consent to this Policy followed by your submission of such information represents your agreement to that transfer.

7. Our policy towards children's information

The Services are not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at legal@siftshopping.com. If we become aware that a child under 13 has provided us with Personal Information, we will delete such information from our files.

8. Miscellaneous

This Policy and the privacy practices of Sift will be subject exclusively to the laws of the State of California within the United States. Sift makes no representation that this Policy and our practices comply with the laws of any other country or jurisdiction. Visitors who use the Services and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using the Services, you consent to the transfer, processing and use of your information outside your country.

9. How to contact us

If you have any questions about this Policy or any of the practices described herein, please contact us at 1214 Donnelly Ave, Burlingame, CA, 94010, or send us an email at legal@siftshopping.com.